I refreshed a new mom-and-pop pet food brand's image, creating a playful visual identity, whimsical logo, and color palette after conducting extensive research on pet food packaging, stores, and regional products. I designed a lovable black sheep icon to drive storytelling and used generative AI to illustrate a puppy for the label, bringing the brand's charm to life. The AI-designed packaging visualization on a bottle sealed the deal, resulting in instant success with glowing feedback from both the client and customers.